20年来最具影响力的20本商业书籍

图书工作室 讯：
bsp;   20、The New New Thing: A Silicon Valley Story Michael Lewis W.W. Norton 2000 Narrative
    
    
    
     附录：介绍评论文章以及评委名单
     The 20 Most Influential Business Books
     Dan Ackman, 09.30.02, 12:00 PM ET
    
     Twenty years ago, America was suffering from a recession combining high unemployment coupled with inflation. Major industrial companies like Chrysler had to be bailed out, the oil crisis concentrated wealth in the ground and among Arabian plutocrats and the threat from a seemingly dynamic Japan seemed insurmountable. At the time, business books were afterthoughts gathering dust in the back of bookstores.
    
     Thats all changed as America in the past two decades has enjoyed a long boom--20 years of prosperity punctuated by just one or two fairly mild recessions. With that boom, business achieved a new cultural popularity as CEOs like Lee Iacocca, Donald Trump and Bill Gates became icons. Meanwhile, business books have gained an unprecedented prominence and popularity (as have business magazines like Forbes).
    
     Books on management, chronicles of big deals and businessman biographies have all taken their place on the bestseller lists. CEOs, journalists, consultants and even football coaches--in addition to academics--have weighed in on all things business. Here is a list of the 20 most influential business books of the last 20 years as voted by our panel of experts.
     Title Author(s) Publisher Year Genre
     In Search of Excellence: Lessons from Americas Best-Run Companies Thomas Peters, Robert H. Waterman Harper & Row 1982 Management
     Built to Last: Successful Habits of Visionary Companies James C. Collins, Jerry I. Porras HarperCollins 1994 Management
     Reengineering the Corporation: A Manifesto for Business Revolution Michael Hammer, James A. Champy HarperCollins 1993 Management
     Barbarians at the Gate: The Fall of RJR Nabisco Bryan Burrough, John Helyar HarperCollins 1990 Narrative
     Competitive Advantage: Creating and Sustaining Superior Performance Michael E. Porter Free Press 1998 Management
    
     Management
     Management books dominate our list, starting with In Search of Excellence by Thomas Peters and Robert H. Waterman (Harper & Row; 1982), the clear favorite among our panelists.
    
     Excellence, which started as an internal project at McKinsey, the consulting firm, caught fire at a time when there was a widespread view that American business could do nothing right and that Japan was the fount of management wisdom. The idea that there were well-run American companies was radical at the time, said Tim Forbes, chairman of Forbes.com and one of our panelists. The book took off after being published in the teeth of the 1982 recession.
    
    
     The reason, according to the authors, was not so much the eight rules of management that the book propounded--verities such as stick to the knitting and stay close to the customer--but the lively case studies of 43 excellent companies. The popularity of Excellence also touched off the author-cum-consultant phenomenon in which writers use books to sell their advice and their speeches--counsel that appears all the wiser and more valuable because its printed between covers.
    
     Next on the list is Built to Last by James C. Collins and Jerry I. Porras (HarperCollins; 1994). The authors set out to determine whats special about visionary companies like The Walt Disney Co. (nyse: DIS - news - people ), Wal-Mart (nyse: WMT - news - people ) or Merck (nyse: MRK - news - people ). These firms share both longevity and great brand image.
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