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20年来最具影响力的20本商业书籍

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图书工作室 讯：
st a second time with his The Warburgs (Random House; 1993), an earlier book about a slightly less impressive banking dynasty. He also wrote Titan: The Life of John D. Rockefeller, Sr. (Random House; 1998).

     In his day, Rockefeller was the richest man alive. The richest man today, Microsoft (nasdaq: MSFT - news - people ) Chairman Bill Gates has also taken the time to write a couple of books, The Road Ahead (Viking; 1995) and Business @ the Speed of Thought (Warner; 2000). Neither, alas, makes our list.


     Rank Title Author(s) Publisher Year
     10 The House of Morgan Ron Chernow Atlantic Monthly Press 1998
     18 Jack: Straight from the Gut Jack Welch, John A. Byrne Warner 2001


     Investing
     Over the last 20 years, investing has been transformed from a serious--if slightly dry--profession into a national obsession and a favorite spectator sport. Publishers, of course, have caught on and are forever offering books with new tales of buying low and selling high.

     Most of these books tend to come and go. Investing bestsellers in the genre such as books by Robert Kiyosaki, Suze Orman and Peter Lynch barely rated a mention among our panelists. One book that did register was The Buffett Way: Investment Strategies of the Worlds Greatest Investor by Robert Hagstrom (John Wiley & Sons; 1991). Our panels reaction to the book (ranked #17) is further proof, if any were needed, that Buffetts stock has never been higher.

     Other books gaining votes for a variety of reasons were Dow 36,000 by James K. Glassman and Kevin Hassett (Times Books; 1999) and Stocks for the Long Run by Jeremy J. Siegel (Irwin; 1994). Lynchs One Up on Wall Street (Simon & Schuster; 1989), once read by everyone, finished well out of the money. Finally The Beardstown Ladies Common-Sense Investment Guide (Hyperion; 1994)--champion of the everyman investor--was mentioned once or twice. One panelist called it sad, weird and prophetic that the results were fraudulent.


     Rank Title Author(s) Publisher Year
     17 The Buffett Way:Investment Strategies of the Worlds Greatest Investor Robert G. Hagstrom John Wiley & Sons 1991

     To determine the most influential business books of the last 20 years, Forbes.com assembled the panel of experts listed below. We assembled a preliminary list of 50 books and then asked the panelists to select from that list or select their own titles. Each panelist was given 25 votes, which they could distribute between the books as they wished, with a maximum of five votes on any single book.
     Name Title
     Lawrence Alexander Vice President and Publisher, Wiley
     Andy Borowitz Humorist and author of The Trillionaire Next Door
     Jack Covert President, 800-CEO-Read
     Ted Dintersmith Partner, Charles River Ventures
     Tim Forbes Chairman, Forbes.com; COO Forbes
     Carol Franco Director, Harvard Business School Press
     Mort Janklow Literary agent, Janklow & Nesbit Associates
     Rakesh Khurana Professor, Harvard Business School; author of Searching For a Corporate Savior
     Anne Mintz Director of Knowledge Management, Forbes
     Jill Parchuk Business and Economics Librarian, Columbia University
     Robert Peterson Associate Dean and Professor, McCombs School of Business, University of Texas
     Jeffrey Pfeffer Prof